16 guides

Website answers, without the jargon

Short, honest answers to the questions owners actually ask me on calls — what things cost, what you really need, and what quietly wastes money.

how much a small business website costs

How Much Does a Small Business Website Cost?

See what a small business website actually costs in 2024, from DIY builders to freelancers to agencies, plus the ongoing fees nobody mentions upfront.

website maintenance cost

What Does Website Maintenance Actually Cost?

Website maintenance usually runs $10-$50/month for hosting alone, or $100-$500/month with an agency retainer. Here is what maintenance actually includes.

free website builders

The Truth About Free Website Builders

Free website builders come with real trade-offs: ads, weak SEO tools, and limits that push you toward paid plans. Here is what free actually costs you.

do contractors need a website

Do Contractors Actually Need a Website?

Most contractors get found through Google searches and referrals that end with a website check. Here is when a website matters and when it does not.

Google Business Profile for contractors

Google Business Profile Setup for Contractors

A complete, correct Google Business Profile helps contractors show up in local searches and maps. Here is how to set one up and what to avoid.

turning a website into booked jobs

How to Turn a Website Into Booked Jobs

A website only helps if it converts visitors into calls or quote requests. Here is how contractors actually turn website traffic into booked jobs.

domain ownership

Who Owns Your Domain Name, and Why It Matters

If you do not own your business's domain name, you can lose your website, your email, and your Google rankings if a developer disappears. Here is why.

website speed for service businesses

Website Speed and the Jobs You're Losing to It

A slow website loses mobile visitors within seconds, often before they see your phone number. Here is why speed matters and how to test and fix it.

when and how to redesign an outdated site

Website Redesign Checklist for Small Businesses

Not sure if your site needs a redesign or a rebuild? Use this checklist to spot the signs your outdated website is costing you jobs.

pages and sections a contractor site needs

What Every Contractor Website Needs

Here are the pages and sections a contractor website actually needs to build trust and generate calls, without unnecessary complexity.

local SEO basics for service businesses

Local SEO Basics for Service Businesses

Local SEO helps service businesses show up when nearby customers search. Here are the fundamentals that actually move the needle for contractors.

getting and displaying customer reviews

How to Get More Reviews for Your Business

Reviews influence both customer trust and local search ranking. Here is a simple, ethical system for getting more of them consistently.

DIY vs hiring someone to build it

DIY Website vs Hiring Someone: An Honest Comparison

DIY builders save money upfront but cost time. Hiring someone costs more upfront but saves hours. Here is an honest comparison to help you decide.

hosting, domains and SSL in plain English

Hosting, Domains, and SSL Explained in Plain English

Hosting, domains, and SSL confuse most small business owners. Here is what each one actually does, in plain English, and what they typically cost.

realistic website timelines

How Long Does It Actually Take to Build a Website?

A DIY site might take weeks of spare time, a freelancer a few weeks, and an agency months. Here is a realistic timeline for each option.

what to ask before you hire anyone

Questions to Ask a Web Designer Before You Hire

Before hiring anyone to build your website, ask these questions about cost, ownership, timeline, and maintenance to avoid costly surprises later.

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