How Much Does a Flooring Website Cost?
Flooring contractors often start with a simple DIY site that does not showcase materials well, then lose leads to competitors with a stronger gallery. Here is what the typical build paths cost, and how a membership model stacks up.
| Line item | Typical cost | What to know |
|---|---|---|
| DIY builder | $16-$49/mo | Plus your own time to build a gallery yourself |
| Freelancer | $1,500-$5,000 upfront | One-time build, gallery updates often extra |
| Agency | $5,000-$25,000 upfront | Plus $100-$500/mo maintenance |
| Studio Liftoff | $0 upfront, $59/mo | Design, hosting, domain, edits included |
| Adding new material pages later | Often billed per page | Included in unlimited reasonable edits |
Ranges are typical market prices, not quotes. Studio Liftoff is $59 a month with no upfront cost — see the three-year cost calculator to compare it against a build-and-maintain quote.
Why a weak gallery costs you leads
Flooring is sold visually, so a site without a strong, organized gallery is asking customers to imagine a result instead of showing them one.
Agencies often charge extra to build out material-specific pages and gallery organization, on top of their initial project fee.
What is included for $59 a month
Design, hosting, domain, security, maintenance, and unlimited reasonable updates including new gallery photos are all included.
Zach designs a free preview in about 24 hours, and most sites launch within a week of approval.
- No contract, cancel anytime
- Direct text access to Zach
- You own your domain
See your website before you pay anything
Answer a few quick questions and Zach personally designs a free preview of your site in about 24 hours.
Common questions
Can I add new completed jobs to my gallery?
Yes, send photos to Zach anytime and we add them, usually within minutes.
Is hosting included in the price?
Yes, hosting, domain, security, and maintenance are all bundled into the $59/month membership.
Can you add a refinishing-specific page later?
Yes, that is a reasonable update and included in the membership at no extra charge.
What if I want to reorganize my materials section?
Text Zach and we can adjust it, usually within about an hour for most changes.
Do you charge extra for the estimate form?
No, the estimate request form is built into every site we design.
Rather just talk it through?
Grab 15 minutes with Zach. No pitch deck, no pressure, no sales team — just the person who would build your site.