What Should a Painting Company Website Cost?
Painters typically choose between a DIY builder, a freelancer, or an agency when building a website. Each option has a real cost, whether that cost shows up in dollars or in your own time. Here is what those numbers usually look like.
| Line item | Typical cost | What to know |
|---|---|---|
| DIY website builder | $16-$49/mo | Cheap monthly fee but hours of setup and a weak photo gallery |
| Freelance designer | $1,500-$5,000 upfront | One-time build, ongoing changes often billed extra |
| Marketing agency | $5,000-$25,000 upfront | Plus $100-$500/mo for hosting and maintenance |
| Studio Liftoff membership | $0 upfront, $59/mo | Design, hosting, domain, and gallery updates included |
| Before-and-after gallery plugin | $10-$30/mo elsewhere | Built into your site at no extra cost |
Ranges are typical market prices, not quotes. Studio Liftoff is $59 a month with no upfront cost — see the three-year cost calculator to compare it against a build-and-maintain quote.
Why painter website costs vary
The cost gap between options mostly comes down to how well the gallery works and how the estimate request is handled. A cheap builder can get a site online fast, but photo galleries are often clunky and slow to load, which hurts the one feature that actually sells your work.
Agencies charge more upfront because they price a one-time project, which is fine if you plan to update photos yourself going forward.
What actually converts painting leads
A fast-loading, well-organized before-and-after gallery matters more than almost anything else on a painter's site. Clear separation between interior, exterior, and cabinet work also helps, since those are different decisions for a homeowner.
A short estimate request form beats a long questionnaire, since most homeowners just want to know someone will call them back soon.
See your website before you pay anything
Answer a few quick questions and Zach personally designs a free preview of your site in about 24 hours.
Common questions
Why is Studio Liftoff free upfront?
The design cost is spread across the monthly membership instead of billed as one large project. That means you get a custom site without needing money upfront before it starts bringing in estimate requests.
Is hosting included in the $59/month?
Yes, hosting, domain registration, and security are all part of that price.
Can I cancel if business slows down?
Yes, there are no contracts, so you can cancel anytime and keep your domain.
Rather just talk it through?
Grab 15 minutes with Zach. No pitch deck, no pressure, no sales team — just the person who would build your site.